Museum of Ice Cream and Cineleisure Presents the Sweetest Summer Escape with a Must-Visit Experiential Collaboration

 

Museum of Ice Cream (MOIC) is making a splash in Orchard Road this June with “Summer Escape”, a two-week pop-up happening at Cineleisure starting 8 June to 21 June 2026.

Open daily from 11am to 8pm, Summer Escape transforms the Cineleisure Basement 1 into a vibrant playground where shoppers are invited to dive into Asia’s largest outdoor sprinkle pool that spans 15-squares-meters, enjoy exclusive rewards and interactive workshops, and snap photos at the vibrant photowall!

Squishies galore

At the heart of this pink playground is MOIC’s iconic pink Sprinkle Pool, where shoppers can take part in the “Find the Squishy” challenge. With a minimum spend of $20 in a single same-day receipt from any Cineleisure retailer, shoppers can redeem one complimentary entry to the experience and dive into a pool of sprinkles for 15 minutes in search of hidden squishies.

Lucky shoppers who uncover selected squishies hidden in the sprinkle pool will walk away with exciting rewards including Museum of Ice Cream memberships and sweet treats from Geláre.

Bring home the perfect souvenir with the Squishy Painting workshops conducted by MOIC’s enthusiastic hosts. Shoppers can customise their own dessert-inspired squishy keepsake in a hands-on 30-minute session for $15 per person for a personalised dessert squishy.

Photo opportunities and exclusive promotions

Snap photos among vibrant summer-themed installations and props while enjoying exclusive perks, including 20% off MOIC tickets for shoppers! Tickets will be available for sale on-site.

Shoppers are also invited to explore the vibrant pink playspace and capture the sweetest summer moments to stand a chance to win a $10 Cathay Malls e-voucher! Simply upload the photo on Instagram before 11.59pm on 21 June 2026, follow and tag @cathaymalls and @museumoficecreamsg, and ensure that the Instagram profile is set to public to qualify. The 10 best entries will be notified by 23 June 2026.