G - SHOCK Celebrates 40 th Anniversary with 88rising with Pop - Up Tour Across Southeast Asia, showcasing 40 Years Journey of Being “Rooted in Toughness”
Marking a remarkable milestone in 40th
anniversary celebrations this year, G-SHOCK, distinguished for its
groundbreaking timepieces, is set to captivate audiences at its regional pop-up
tour, with Singapore as its first stop.
The pop-up will showcase the G-SHOCK
40th Anniversary line up including the Clear Remix series, Remaster
Black series, Recrystallized series, Adventurer’s Stone series, Flare Red
series and G-SHOCK x Eric Haze collaboration watch.
Rooted in the spirit of Toughness
that G-SHOCK has become synonymous with, this pop-up event will transport
visitors through an immersive journey, akin to time travel, providing them with
a glimpse into the evolution of toughness. Starting from the birth of the
pioneering G-SHOCK DW-5600C in 1983, which marked a milestone in digital watch
technology, to its current iconic status as a symbol of both durability and
innovation (GA-2100), visitors will have the chance to witness the brand's
incredible transformation.
In collaboration with renowned music
collective, 88rising, the pop-up will showcase an exclusive display of artist
portraits featuring iconic figures such as Rich Brian, Warren Hue, Spence Lee,
Dumbfounded, Ylona Garcia, Milli, Atarashii Gakko!, Niki and Stephanie Poetri.
These portraits exemplify the synergy between the artist’s roots of origin and
representation of modern toughness, embodying the essence of G-SHOCK's legacy.
G-SHOCK also breaks the record for the number of 88rising artists featured in a
brand campaign.
At the pop-up, attendees can acquire
exclusive G-SHOCK x 88rising limited edition t-shirts, priced at SGD 39 each.
These unique t-shirts are solely available during the event and are subject to
stock availability.
The G-SHOCK “Rooted in Toughness”
S.E.A pop-up tour is set to create a vibrant and dynamic atmosphere that
resonates with both G-SHOCK and 88rising fans and youths regionally, while also
introducing a new generation to the brand's legacy.
S.E.A pop-up tour schedule:
- Singapore:
16 - 30 September 2023 @ ION Orchard, Singapore
- Malaysia:
23 – 29 October 2023 @ Pavilion, Kuala Lumpur
- Indonesia:
11 - 22 October 2023 @ Central Park, Jakarta
- Thailand:
16 - 31 October 2023 @ CENTRALWORLD, Bangkok
- Philippines: 13 - 20 October 2023 @ BGC High Street,
Manila
For more information: https://gshock.casio.com/sg/thats-tough/rooted-in-toughness/
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