FOR IMMEDIATE RELEASE
40 Years of Edgy
Toughness: CASIO Launches JEWEL G-SHOCK Store, Unveiling 40th
Anniversary Clear Remix Models Exclusively Available Here
Be
among the First in the World to Check Out the Exclusive 40th Anniversary Clear
Remix Model Series, Available Only at This Store.
Singapore, 7 July 2023 — CASIO brings a slice of timekeeping toughness to Jewel Changi with the launch of the new Jewel G-SHOCK store.
Marking the auspicious 40th anniversary of the G-SHOCK series, the opening of the new store adds to the array of launches and events held throughout the year, celebrating this significant milestone.
Tradition Meets Toughness
At the heart of the store, visitors will be enthralled by a captivating
mural meticulously crafted by the esteemed artist, Mister Tucks. The mural
showcases the timeless allure of the legendary dragon, deeply rooted in the
cultural tapestries of China and Japan. Revered as a guardian of humanity, this
majestic creature embodies the essence of power and strength. Inspired by the
sleek metal band adorning the Casio Full Metal GMW-B5000D-1 watch, the dragon's
scales have undergone a striking transformation. Now adorned with an iridescent
armour forged from resilient and durable metal, the dragon radiates an aura of
invincibility. With its enhanced body armour, the majestic creature soars
fearlessly through the boundless expanse of space, symbolising the spirit of
progress and venturing into uncharted territories.
The mural is a visual embodiment of CASIO’s brand of always-evolving timekeeping, bolstered by the toughness of G-SHOCK, yet rooted in tradition.
An exclusively designed paper bag by Tucks will also be available with purchase of any watch at the Jewel G-SHOCK store, while stocks last.
Worldwide Exclusive First Launch of G-SHOCK’s 40th Anniversary Clear Remix
CASIO also unveiled the new additions to its line of shock-resistant G-SHOCK watches designed to celebrate the 40th anniversary of the G-SHOCK brand.
Seven 40th Anniversary Clear Remix models see an exclusive worldwide launch and sale in this Jewel G-SHOCK store, made available for purchase for the first time on 7 July 2023.
The 40th anniversary Clear Remix shock-resistant watches make use of see-through materials for designs that offer a view of the watches’ internal componentry. They embody the G-SHOCK spirit of challenge in designs that offer a view of the internal componentry, including the module and circuit board. Seven popular G-SHOCK models, including the very first G-SHOCK with its iconic design, have been carefully selected and redesigned with see-through materials used for the case, band, LCD, buttons, and other elements provide a behind-the-scenes view of the module substrate printed with the G mark and G-SHOCK logo. The case back features the Eric Haze-designed 40th logo, and the band loop is engraved with four stars in a nod to this special anniversary.
Evolution of G-SHOCK: Defying Conventional Wisdom to Become a Global Icon
The G-SHOCK project began
with the idea of developing “a tough watch that wouldn’t break, even if
dropped,” a concept that overturned the conventional wisdom of the time. In a
process of repeated testing, the construction and materials were redesigned
again and again. This tireless pursuit in the face of challenges bore fruit in
1983 with the debut of the G-SHOCK. Casio has since released an array of
different G-SHOCK watches that carry on this evolution in function and design.
Today, the G-SHOCK brand is loved around the world, with more than 140 million
units shipped to date.
CASIO G-SHOCK CLEAR REMIX 40th Anniversary Models
The CLEAR REMIX 40th Anniversary models will be available exclusively at the new Jewel G-SHOCK store from 7 July 2023.
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DW-5040RX DWE-5640RX[1]
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Based on the form of the
first G-SHOCK, the DW-5000, these models feature a see-through LCD, allowing
the G mark-adorned circuit board to show through. The DWE-5640RX adds a band
in a contrasting mix of resin and metal materials.
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  DW-5040RX DWE-5640RX RCP: $319 RCP: $339 |
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The original DW-6900 with
its three indicators, now with a see-through LCD, dial, and center case,
leaving the G mark pattern on the underlying circuit board subtly visible.
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 DW-6940RX RCP: $229  DW-6940RX internal componentry |
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GA-114RX GMA-S114RX
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This digital-analog combination watches, based
on the GA-110 and GMA-S110, feature a see-through center case and see-through
resin side buttons for a unified clear color scheme.
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  GA-114RX GA-2140RX RCP: $259 RCP: $219 |
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GA-2140RX GMA-S2140RX |
These models add a
see-through dial to the GA-2100 and GMA-S2100, which feature an octagonal
bezel. The index marks and dial ring are also see-through for a clear view of
the module below the dial.
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  GMA-S114RX GMA-S2140RX RCP:
$259 RCP: $219 |
Special design commemorating Special Packaging made with
40th
anniversary recycled materials
Specifications
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DW-5040RX/DWE-5640RX/DW-6940RX |
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Construction |
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Shock-resistant |
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Water Resistance |
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200 meters |
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Stopwatch |
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1/100 second (00’00”00 to
59’59”99) / 1 second (1:00’00 to |
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23:59’59); measuring capacity: 23:59’59;
measuring modes: |
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elapsed time, split time, 1st and 2nd place
times |
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Countdown Timer |
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Measuring unit: 1 second
(maximum 24 hours); auto-repeat |
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Alarm |
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Multi-function alarm, hourly time signal |
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Other Functions |
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Full auto-calendar;
12/24-hour format; LED backlight (Super |
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Illuminator with afterglow); flash alert
(flashes with buzzer that |
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sounds for alarms, hourly time signals and
countdown timer |
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time up alarm) |
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Accuracy at Normal |
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±15 seconds per month |
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Temperature |
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Battery Life |
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Approx. 3 years on CR2016 |
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DW-5040RX: 48.9×42.8×13.5mm |
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Size of Case |
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DWE-5640RX: 48.9×43.8×13.7mm |
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DW-6940RX: 53.2×50.0×18.7mm |
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DW-5040RX: Approx. 78g |
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Total Weight |
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DWE-5640RX: Approx. 94g |
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DW-6940RX: Approx. 72g |
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GA-114RX/GMA-S114RX
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Construction |
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Shock-resistant |
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Water Resistance |
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200 meters |
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Magnetic Resistance |
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ISO 764-compliant |
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World Time |
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48 cities (29 time zones, daylight
saving on/off) and Coordinated |
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Universal Time (UTC), home city/world time
city swapping |
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Stopwatch |
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1/1000 second; measuring
capacity: 99:59’59.999”; measuring |
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modes: elapsed time, lap time, split time,
others: speed (0 to |
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1998 units/hour), distance input (0.0 to
99.9) |
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Countdown Timer |
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Measuring unit: 1 second
(maximum 24 hours); auto-repeat |
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Alarm |
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5 daily alarms (with 1 snooze alarm), hourly
time signal |
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Other Functions |
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Full auto-calendar; 12/24-hour format; LED
light (auto light |
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switch with afterglow: 1.5 seconds or 3
seconds) |
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Accuracy at Normal |
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±15 seconds per month |
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Temperature |
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Battery Life |
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Approx. 2 years on CR1220 |
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Size of Case |
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GA-114RX: 55.0×51.2×16.9mm |
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GMA-S114RX: 49.0×45.9×15.8mm |
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Total Weight |
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GA-114RX: Approx. 78g |
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GMA-S114RX: Approx. 61g |
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GA-2140RX/GMA-S2140RX
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Construction |
Shock-resistant |
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Water Resistance |
200 meters |
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World Time |
48 cities (31 time zones, daylight saving
on/off) and Coordinated Universal Time (UTC) |
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Stopwatch |
1/100 second (00'00"00 to 59'59"99)
/ 1 second (1:00'00" to 23:59'59");
measuring capacity: 23:59'59"; measuring
modes: elapsed time, split time, 1st and 2nd place times |
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Countdown Timer |
Measuring unit: 1 second (maximum 24 hours) |
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Alarm |
5 daily alarms, hourly time signal |
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Other Functions |
Full
auto-calendar; 12/24-hour format;
button operation tone on/off; hand shift feature; double LED
light (Super Illuminator with afterglow: 1.5 seconds or 3 seconds) |
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Accuracy at Normal
Temperature |
±15 seconds per month |
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Battery Life |
Approx. 3 years on SR726W × 2 |
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Size of Case |
GA-2140RX: 48.5×45.4×11.8mm GMA-S2140RX: 46.2×42.9×11.2mm |
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Total Weight |
GA-2140RX: Approx. 56g GMA-S2140RX: Approx. 50g |
ABOUT G-SHOCK
Built from a mission by creator Mr.
Ibe to create the unbreakable watch, G-SHOCK is the watch that
stunned the world with a concept for toughness that defied conventional
watchmaking logic. G-SHOCK creates technologically advanced
watches that can resist gravity, freezing temperatures, high water
pressure and magnetic fields, watches built to last forever through a constant
pursuit of toughness. Launched in 1983, G-SHOCK celebrates its 40th
Anniversary this year and its watches have sold over 100 million in over
100 countries during that time. The G-SHOCK Premium collection uses the
highest standards of engineering and rigorous testing at its
design centre in Yamagata, Japan, to ensure that every piece remains
true to the original concept, whilst a combination of fine materials and
styling deliver the ultimate in luxury timepieces. News about Casio G-SHOCK is
available at: https://gshock.casio.com/sg/
ABOUT CASIO
Casio Computer Co., Ltd. is one of
the world’s leading manufacturers of consumer electronics products and business
equipment solutions. Since its establishment in 1946, Casio has strived to
realize its corporate creed of “creativity and contribution” through the
introduction of innovative and imaginative products. Today, Casio’s offerings
include timepieces, electronic dictionaries, calculators, musical instruments,
system equipment, and others.
ABOUT ARTIST, TUCK WAI
Tuck Wai,
a.k.a. Tucks, is a graphic artist based in Singapore. His work revolves around
the theme of skateboarding, earning him fans who enjoy his series of
@Templeofskate paintings and illustrations on social media. He has established
collaborations with renowned brands such as Vans, Real Skateboards, Element
Skateboards, and Salomon Snowboards, showcasing his @Templeofskate artwork on
various products.
He finds
inspiration in the tranquil aesthetics of Japanese art and the playful madness
of lowbrow art, which propels him to create paintings that seamlessly fuse
these Eastern and Western influences. Among his preferred subjects for painting
are skull monks riding skateboards, bonsai trees, and legendary creatures from
Asian folklore. He finds artistic influence in the works of esteemed
visionaries like Jim Phillips, Hokusai, and Usugrow.
Although
Tuck Wai's favoured medium is sumi ink on rice paper, he embraces a spirit of
exploration and experimentation, continuously seeking new horizons by delving
into painting with different mediums. This relentless pursuit allows him to infuse
freshness and enjoyment into his artistic endeavours.
Tucks has
been an avid wearer of G-shock watches since his days studying design in
Polytechnic. Back in the 90s, he won his very first G-shock timepiece by
participating in a music video dedication contest in a popular local television
show called Vidz.
For media enquiry, please
contact:
Priscilla Cheong
Mobile: +65 9730 0589
Email: priscilla@brand-cellar.com
Michelle Lee
Mobile: +65 9710 2983
Email: michellelee@brand-cellar.com
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