Casio Unveils Inspirational "Dear Younger Me" Campaign Featuring Kikuo Ibe, Creator of G - SHOCK

Casio, the renowned global innovator in watch technology, is proud to announce the launch of its inspiring "Dear Younger Me" campaign, featuring the legendary watch designer and creator of the iconic G-SHOCK timepiece, Kikuo Ibe. This heartfelt journey through time showcases Kikuo Ibe's remarkable story of relentless determination, resilience, and the message that "Toughness is embracing failures."

The Journey of Kikuo Ibe, Father of G-SHOCK

Kikuo Ibe, often hailed as the Father of G-SHOCK, embarked on a remarkable journey that led to the creation of the unbreakable timepiece that has become a symbol of durability and toughness. Born in 1952, Kikuo Ibe earned a bachelor’s degree in mechanical engineering from the Faculty of Science and Technology of Sophia University in 1976. He joined Casio, initially assigned to the Design Department, where he was involved in digital watch construction development.

The Birth of G-SHOCK's Indestructible Legacy

In 1981, Ibe proposed a revolutionary idea - a rugged watch that would not break even if dropped. This marked the beginning of a relentless pursuit of innovation and durability. For two years, Kikuo Ibe and his project team, known as "Team Tough," worked tirelessly to bring his vision to life. In 1983, they succeeded in creating the first G-SHOCK watch with an unparalleled shock-resistant structure. This groundbreaking achievement laid the foundation for the G-SHOCK legacy we know today.

As the father of G-SHOCK, Kikuo Ibe continued to push boundaries and oversee product planning for the MR-G series of G-SHOCK watches with metal exteriors and 18k gold G-SHOCKs. His dedication to watch development and tireless efforts to expand the global reach of the G-SHOCK brand have made him an iconic figure in the world of horology.

“Dear Younger Me” Campaign – Redefining Toughness

To commemorate the 40th anniversary of the G-SHOCK, Casio presents the "Dear Younger Me" campaign, a celebration of Kikuo Ibe's remarkable journey and his enduring message to the younger generation: "Toughness is embracing failures." This campaign serves as a reminder that success often emerges from the crucible of adversity, and that the lessons learned from failures can shape one's destiny.

Featured Timepieces in the “Dear Younger Me” Campaign

Both the 5600 Series, G-5600UE-1 and the GA-2100 Series, GA-2100-1A1 will be priced at S$179.00 respectively.

Join us as we honor the legacy of Kikuo Ibe and G-SHOCK's four decades of durability and innovation in the "Dear Younger Me" campaign. Casio invites you to embrace your own journey of resilience and determination, knowing that the path to greatness is often paved with setbacks and challenges.